All the gloom and doom about cowboy hats early this year must have had some distributors wondering if they were going to eat their entire inventory of wholesale cowboy hats. First, many fashion reports said cowboy hats were finished. Next Accessories Magazine ran their 2007 retail sales report that stated the worst performer in headwear for department stores in 2007 was cowboy hats. Then the unofficial start of the summer season arrived with Memorial Day weekend and cowboy hats were suddenly back on the fast track. What turned this icon of American headwear around so fast?
First, no headwear can provide the personality and character of cowboy hats. Celebrities continue to pop up in cowboy hats. Looking good is the bread and butter of celebrities and they know nothing looks better at the beach than straw cowboy hats with a rolled brim. Fashion magazines haven't ignored what celebrities are wearing and cowboy hats continue to grace the pages with all the different cute and rugged looks.
Next, every summer events reoccur that call for this western headwear-youth camps, festivals, rodeos, the beach, sporting events, and all the other outdoor activities like vacations, fishing trips, and outdoor concerts. The favorite choice for these events is cowboy hats because no other headwear can provide the character and rugged individualism for guys and cute looks for gals that straw roll ups give. Some need large quantities of cowboy hats in one style for a group, while retail shops want variety to fit the different personalities of shoppers.
What styles of cowboy hats are selling best this summer? Nothing beats distressed straws with shapeable brims. Raffia is the favorite straw because it is lightweight, flexible, and doesn't break easily. Distressed hats have that well-worn look that is also referred to as tea-stained. Shapeable brims allow that rolled brim look that is so cool on celebrity heads. The most popular shape in distressed cowboy hats is pinch fronts, but pinch top (cattlemen) is also a big seller. Natural straws are a close second, but distressed leads the pack.
Wholesale colored cowboy hats are also shipping well with black and white the best followed by pink and red. Black and white are perennial favorites and pink seems to be doing well in all hats. Color is especially popular with outfitting a group and with promotions that hand out cowboy hats. Pinch front is again the most popular shape and most colored cowboy hats are toyo.
This season sees a number of fresh designs including cowgirl hats with rose appliqués that are cute club wear for girls or an original look for trail rides and casual wear. Fancy beaded hat bands enjoy increased popularity this summer. Faux leather and faux suede offer cowboy hats with definite character. Sparkly hats with sequin studding continue to sell well into their third season, providing a glitzy statement for cheerleaders, entertainers, or a night out on the town.
Get over the jitters of whether cowboy hats will sell this summer because the volume of wholesale cowboy hats shipping now has us believing no other category will outdistance this western headwear with attitude when totals are tallied at the end of the season.
Mike Gietl has a 23 year association with Accessory Wholesale Inc which supplies wholesale hats to retail businesses including wholesale cowboy hats.
Article Source: http://EzineArticles.com/?expert=Michael_Gietl
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